How To Make $1 Billion From A Tweet

And an intimate history lesson you didn't know you needed.

Ryan Graves was used to taking opportunities. He was working as an unpaid intern at Squarespace. They had rejected him for a job, so he offered to work for free.

So when he saw the tweet from the founder of Uber, Travis Kalanik he immediately replied to it.

That reply led to Ryan becoming a billionaire.

I love reading stories like that. Of course, I would prefer it if it was me with the billion-dollar tweet.

Ryan is one person who went outside the box to pursue his goal. Another is Adam Lyons, who sent a cold email to Mark Cuban, which ended up with a significant investment.

Read their stories (and also mine which I not so subtly weave into the article) here.

Squid Mania

The Korean drama Squid Game is the most popular Netflix series of all time.

Despite the violence, I told my teenage sons to watch it. Their response was, “Dad, we saw it the day it came out. Boomer.”

Guess I’m not hip.

It was a great series, but I had to look at it through a marketing lens. And that’s where the show was very impressive.

Have a look at the brands jumping on board the Squid Game and how one actress went from unknown to the most followed person in South Korea.

Two Fun History Lessons Options

I want to finish with a bit of history.

And, I’m going to give you two options.

You choose to look at a bit of marketing or business history. An in-depth look at the first-ever email marketing email sent, how it has led to all the spam we get now, and the Guinness World Record it holds.

Or you are feeling it a little raunchy; you can look at what I believe are the seven most famous penises in history.

Genitals or technology. Take your pick.

Audio Ash

In other news, I appeared as a guest on three podcasts in October. I'll have the links in the next newsletter if you want to hear my nasal voice (and witty, expert comments).

Until then,

Ash