I admit I love the Olympics. It’s a global celebration.
I was lucky enough to attend the 2000 Sydney Olympics, and it felt like a party like no other I had been to. I met so many people from around the world all in Sydney to have fun. Even 21 years later, I keep in touch with many.
It’s also a time I watch random sports I have no interest in for 3 years and 11 months, but suddenly I become an expert on. I’m the expert judge with no experience giving scores out of 10 for gymnastics and diving and commenting on equestrian techniques.
So this week, I thought I would write a couple of Olympic-themed articles.
Olympics and sex. Yes, a lot of sex.
As I researched the Olympics, one thing I found a lot of commentary on was sex. I loved this line from a competitor who described the events as “ a volcanic release of pent-up hedonism.”
Should the games go on?
Tokyo is in a state of emergency, and 58% of locals want the games canceled. This presents a dilemma for major sponsors like Toyota, who invest billions into Olympic sponsorship.
How do they proceed with advertising?
I took a look at what Toyota and others are doing with their marketing around Tokyo 2020. This includes a hilarious throwback to a 1992 Reebok Olympic fail.
In non-Olympic news
Not everyone likes sport (hi mom!), so here are 2 of my most popular articles from the last month.
One of my writing friends went mega-viral on LinkedIn recently. I look at her experience and why she did so well.
My family managed to get away for a few days recently to the beautiful state of Tasmania, and we had an unforgettable experience. Including one that either makes me the world’s most embarrassing dad or the most awesome. I hope you agree it’s awesome.
As always, thanks for your support. I want to end with a tease- I’ll have some BIG news to announce next month.
Nothing like ending on a cliffhanger.